ICYMI: 10 New Ways To Work With Creators In 2025

[via Rimmel London]

Sponsored content is still the top way brands partner with influencers, but is that really enough? With 2025 on the horizon, it’s time to explore new possibilities for working with creators that go beyond traditional partnerships.

According to Linquia’s State of Influencer Marketing 2025 report, 74% of marketers still rely on sponsored content as their primary collaboration with creators, followed by brand ambassadors at 48% and user-generated content at 40%. 

While these methods remain effective, brands can do much more to tap into creators’ unique skills and insights.

As Paramount’s Vice President of Talent and Influencer Marketing, RJ Larese, recently said, “Creators are celebrities to our audience... we work with them everywhere.”

From voice acting in animation to collaborating on scripted projects, Larese recognizes the wide range of opportunities creators bring to the table. “The goal is to make creators dreams come true and then work with them in a variety of different ways across all of our portfolio.” 

But you don’t have to work in Hollywood to take advantage of all the ways you could be collaborating with creators.

So, how can your brand work with influencers and creators in new ways to strengthen product market fit, build trust, and drive growth? Here are 10 additional methods to add to your toolbox.

Note: this is part of a monthly series that is sent to paid subscribers