ICYMI: 5 Brands Taking a Social-First Approach

It’s the summer of social-first strategies (And Sabrina Carpenter. But that’s for another article.)

Social-first marketing has never been more important. According to Deloitte, social first brands — which they define as those with high maturity in their approach to social media — are eight times as likely to exceed revenue goals by 25% or more in their B2C lines of business, compared to brands with low social maturity.

What does ‘high maturity in social’ actually mean and how can you confidently check the social-first box?

It’s crafting content and messaging that shows you have a deep understanding of the platform you’re on and the audience you serve. 

Think of it like social-listening on steroids. 

Being social first is a mindset across the business where social media drives insights and actions, not the other way around. 

For a while, brands saw social as an afterthought or a last-minute effort. 

But now, in 2024, it’s clear that audiences on social media are stakeholders you can’t afford to ignore. 

As a result, audiences expect to be co-creators in their online experiences — even getting to have a say in product development.

Social-first strategies have been top of mind as I’m workshopping ideas for a couple of upcoming keynotes on building the ultimate social-first playbook.  

Here’s a sneak peek at some awesome social-first examples.