ICYMI: B2B Marketing Doesn’t Have to Be Boring

Repeat after me: “Content is the new cold email”

[via Atlassian, Sprout Social, Robert Half]

When you think about B2B marketing, it may be easy to picture stuffy, corporate social content. 

But not anymore. There’s been a refreshing shift in the space —  brands are embracing creativity, humor and personality on social, plus the power of influencer marketing — and it’s paying off. 

“Content is the new cold email,” tweeted entrepreneur Chris Bakke, describing how he drove $3M in revenue through founder-led sales on social. And he’s not wrong.

B2B brands are finally discovering the magic: You don’t need to be overly formal or buttoned-up to reach business audiences. You just need to be creative. Your customers are people, after all. 

There are so many brands creatively approaching B2B marketing these days, I gathered a few standout campaigns to inspire those of you who’ve asked about this topic. I’ve also listed of some of the top B2B and SaaS brands to follow on social.

Let’s get into it!

Note: this is part of a monthly series that is sent to paid subscribers