ICYMI: Bookmark These Instagram Social Strategies 🔖

Inspired by your favorite artists - Part II

What do Taylor Swift, Kacey Musgraves, Frank Ocean, and Kendrick Lamar all have in common?

They’re all taking a social-first approach when it comes to music promotion.

Artists have always used social media to promote new music. But many of their recent strategies (or their social teams’) have been so good that I think there’s a lot to take inspiration from. 

Last Friday I looked at how Instagram is leveraging influencers to make important announcements as part their product marketing strategy. That was Part I.

This week we’re unpacking the social strategies of the artists themselves: Taylor Swift taking over Instagram and Threads with her recent album release, Frank Ocean wiping his Instagram feed clean, and Dua Lipa hinting at unreleased songs.

Here are four Instagram strategies — inspired by your favorite artists — to bookmark for your next campaign. No special partnership with the platform required!