ICYMI: Four Brand Collabs + What You Can Learn From Them

Brand collabs are top of mind for 2024 – especially the more unexpected ones. Remember e.l.f Cosmetics x Dunkin’? Caviar Co. x Pringles? Or what about French’s mustard-flavored Skittles? 

Each year, brands continue to get more and more creative in their partnerships, joining forces to combine their strengths across social, retail, and digital. And I expect nothing less for 2024.

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Insider Intelligence on Instagram

January 19, 2024

We’re only four weeks into the new year and we’ve already seen Chipotle team up with Strava and Starbucks and the ever-popular Stanley joining forces. 

There’s nothing sweeter than when two brands come together and it just works. 

No matter your role, whether you’re a marketing specialist or a social media manager, you have the power to bring your bold ideas and brand collaborations to life. In other words, you don’t you have to be the CMO or founder to have an impact on how you collaborate on social media. 

Here are four buzzy brand collabs that made a splash and what you can learn from them – the good and the bad. 

Note: this is part of a monthly series of social and influencer marketing trends I send out to paid subscribers.