ICYMI: Try Instagram's New Stop-Motion Feature

... before everyone else does!

[via the Disneyland Instagram account]

⏰ 1-SECOND SUMMARY

• An Instagram Carousel trick you probably didn’t know was possible

• YouTube Create beta app rolls out to 13 more countries this week

• TikTok is launching a monthly trends digest

• Webinar RSVP: Why social data is the missing link for brands to best connect with their audiences*

• Tarte’s 2024 influencer trip is already making news for its “pre-trip mailers”

• Job listing: Olipop is hiring a “Senior Soda Consultant” to travel and produce content this summer

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💻 ROADMAP

📲 Meta Updates

• Fun fact: If you hold and swipe right on Instagram’s Carousel dots, it scrolls through the images with a stop motion effect. This seems to have surfaced around the New Year. You can see this in action on the Disneyland account, on this carousel from creator Elizabeth O’Farrelly and on creator Karen X’s latest post. 

  If you’re going to test this, try it early to stand out before audiences get tired of seeing the CTA to “hold and scroll.” Use it for a product demonstration, to feature a person or place from multiple angles or the passage of time (eg. a disappearing slice of pizza).

• Instagram officially announced “Backdrop,” a new AI generative tool in Stories to change the background on your images.

• Instagram is still working on a “Friends map” that allows you to share your location with friends and see what your friends are up to. This seems like a useful tool for brands and creators to promote local businesses and events but a potential nightmare for teens or any other vulnerable groups. This is one feature that’s probably best limited to professional accounts.  

• Facebook announced creators can now earn unlimited monthly payouts with Performance bonuses. The program is also opening up the Performance bonus to more creators in more countries.

• Facebook announced it will to remove its dedicated news tab for users in the U.S. and Australia

• Threads officially rolled out a “Save” option to bookmark posts for later. Tap the three-dot menu on a post and select save; you can find your saved posts in your settings.

📲 YouTube Updates

• YouTube Create’s beta rolled out to 13 more countries this week from Australia to Brazil and Spain. Launched last September, the app allows mobile creators to upload, edit and post within YouTube Create with features like its audio cleanup tool to reduce background and ambient noise and royalty-free music library.

• YouTube rolled out Collab — a side-by-side / split-screen format — to all creators on iOS and Android.

📲 TikTok Updates

• TikTok launched the TikTok Trends Digest, a monthly guide to creating on-trend content. 

• A new setting has been spotted on TikTok to 'Identify similar products.’ This is part of TikTok’s aim to make every video shoppable whether or not you’ve tagged a product. The setting is turned on by default but creators can toggle it off during post-creation by clicking 'More options.'

📲 LinkedIn Updates

• LinkedIn’s “Suggested Posts” are getting a makeover, prioritizing utility over virality. What that means is the algorithm will reward “knowledge and advice” style content, so your most useful posts could be shown to targeted users for weeks, months or even years.

📲 Twitter (X) Updates

• Twitter (X) is rolling out audio and video calls for all iOS and Android users.

• Twitter (X) will soon show your pinned posts to all of your followers

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🧰 WEBINAR

👉🏻 Building Data-Powered Social Strategies: Insights from Hollister, Affirm, and Consultant, Jazmin Griffith

In the fast-paced world of social media, trends and perceptions shift rapidly. Learn to harness social business intelligence swiftly for maximum value.

Join Sprout Social for this special event with a guest appearance from Corporate Erin. She'll give you the scoop on working smarter, not harder and then we’ll have a panel discussion about why social data is the missing link for brands to best connect with their audiences.

Date & Time: March. 5 at 1 p.m. CT (11 a.m. PT/2 p.m. ET)

*sponsored

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👆🏻 CLICK THRU

💰 Karat’s new tool tells creators exactly how much their peers are earning

Karat, a credit card for creators, is introducing Karat Insights. The new tool allows people to see how their earnings stack up compared to other creators. 

It’s part of a trend of increased payment and workplace transparency tools that creators can take advantage of to stay up to date on industry standards. Other platforms include Canopy, Clara and FYPM.  

🤩 Social listening led Nuuly to a partnership with Sabrina Brier

Creator-comedian Sabrina Brier drove 20% of all influencer traffic to Nuuly’s website in 2023. That is impact!

It all came about after the clothing rental company saw the organic interest Sabrina’s audience had in her outfits.They partnered for several campaigns — that fit into her relatable character skits. One of which resulted in their most engaged Nuuly influencer post to date!

As I shared last week in this paid subscriber piece, “Why Brands Need to Let Creators Take the Wheel,” tap into what creators are already doing. The result is content audiences actually want to watch and share with friends.   

✈️ The Tarte Trip To Bora Bora Gift Boxes Look Unreal

How does Tarte build upon the media buzz they got for their last influencer trip? With personalized pre-trip mailers sent to all the women traveling with them to Bora Bora. These PR packages are being unboxed and analyzed all over the internet before anyone’s even set foot on a plane. I’m obsessed and might do a deeper dive on this one but let’s see what happens when everyone lands in the South Pacific.

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👀 IN CASE YOU MISSED IT

• More music is getting pulled from TikTok over Universal Music feud -BBC

• Tumblr’s owner is striking deals with OpenAI and Midjourney for training data, says report -The Verge

• Chinese TikTok experts are teaching Americans how to sell -Rest of World

• Inside the deep, dark world of influencer gossip forums -Mashable

• There is a surge in streaming video interest among (mega) influencers who are searching for the next platform -Ad Age (gifted link)

• An Amazon "influencer" created more than 2,200 videos for the company. She got paid about $14K or $6 per video -The Washington Post (gifted link)

• Fyre Fest 2.0: A Willy Wonka-inspired experience ‘scam’ was so bad that people called the cops -NBC News

• What’s going on with Naadam and Quince? Behind the ‘Cashmere Wars’ of social media -Glossy

• Are Skims social campaigns the new Vogue covers? -Vox

• Weightwatchers’ Ozempic Hype House Backfires In Brand Misstep -Ad Age (gifted link)

• Olipop is hiring a “Senior Soda Consultant” (aka a creator) to travel and produce content this summer -LinkedIn

• The Washington Post's Taylor Lorenz is partnering with Vox Media to launch a new video podcast called Power User -Axios

• The Platform is a new conference dedicated to content creators & influencers hosted in Pittsburgh, PA on March 15 with Keynote Speaker Hitakshi Shah head of influencer marketing of Duolingo. This isn’t sponsored but I wanted to pass on the savings since ICYMI readers get 30% off with code ICYMI30! -The Platform

Thanks for reading! See you next week.