Archive - ICYMI by Lia Haberman

ICYMI: TikTok just launched a Broadcast Channel dupe

Plus, what’s the lifecycle of a TikTok post?!

Jun 27 •

ICYMI: Special VidCon 2025 Debrief

+ unpacking ALL the recent platform updates

Jun 23 •

VidCon 2025, Day 1: What’s Next for Creators, Brands & Platforms

Greetings from Anaheim: I’m going to split the VidCon coverage into two emails.

Jun 20 •

ICYMI: Big Moves from Instagram, Snapchat & Pinterest

3 platform updates that made me say, "whoa!"

Jun 13 •

ICYMI: Social + Creator Trends — Your 2025 Mid-Year Update

+ The Information's Creator Economy Summit recap

Jun 6 •

ICYMI: How e.l.f. Beauty Pulled Off the Most Extra PR Drop Ever

Jun 2 •

May 2025

ICYMI: Did you attend the royal influencer wedding? 🕊️🥂

Watching it on TikTok totally counts as an RSVP

May 30 •

ICYMI: Should Your Brand Join Substack?

Hinge is the latest to launch a newsletter on the platform

May 22 •

ICYMI: How Creators Can Get You Into the Group Chat

With Sara Wilson | Expert Series

May 19 •

ICYMI: Hot Takes + Updates from Social Media Week 2025

The follower era is dead ... and more insights from SMW

May 16 •

ICYMI: How Offball hosted a WhatsApp group chat with LeBron James & friends

And why every brand should have a group chat strategy

May 12 •

🎙️ ICYMI: Should You Launch a Branded Podcast?

3 examples of brand shows tailored to their communities

May 9 •

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