Scroll all the way down to get some suggestions of tools, social-first brands and your next marketing book mentioned at Social Media Week.
⏩️ Carousel Posts Are Taking Over
I’ve said it before and I’ll say it again: Carousels are one of the hottest formats on social right now.
We know TikTok is encouraging users to post more photo carousels (they claim photos can get 2.9x more comments than videos) and Instagram’s launched several carousel tests and updates in the last few months.
It seems more creators and brands are jumping on carousels while they’re hot — which I’m here for.
Friend and fellow social media expert Rachel Karten recently pointed out how some brands are nearing 50% photo content on TikTok, which we know is traditionally a video-first platform.
While we’ve seen carousels used for photo dumps and product roundups for years, recently brands are using carousels as a means for creative storytelling through listicles, swipe and choose, inspirational posts, and seamless panoramas.
My guess on why brands are posting more carousels?
They are relatively easy to produce and create several engagement opportunities — on both Instagram and TikTok. Plus, there are so many different ways you can use carousels. They’re a super versatile content type.
Here are seven brands killing the carousel game you can take inspiration from.
Note: this is part of a monthly series of social and influencer marketing trends I send out to paid subscribers.