5 Comments
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Dina Fierro's avatar

Super interesting though I'm unconvinced e.l.f. was the right brand to do it.

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The Brand Builders' Blueprint's avatar

This is just so awesome! Big up Patrick for jumping on this moment!

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Melina Flabiano's avatar

Super fun and creative! I love the behind-the-scenes action you got in this interview. And well-timed as men's beauty and skincare is increasing in popularity!

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Lia Haberman's avatar

Thanks! I love a BTS story and Patrick was super generous in sharing the details

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Ann Carroll's avatar

Amazing story - kuddos to all involved!

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