Great information Lia. Totally agree with your panel highlights -- from the Creator side I would add that after goals have been shared, brands and agencies need to trust Creators with the creative direction and the strategic access point to their audience -- that is, after all, what a Creator is an "expert" in. I would also add that I've a client of mine salvaged a bad-taste product collab when the Creator didn't want to post (she didn't have a great experience with the product). Instead, she pivoted and offered the brand some product consulting on what to fix. It can be a great win-win for a better long-term relationship between brands and Creators.
I love the idea of product consulting! And to your point ditching the creator brief was something people kept bringing up all day long, basically send a few pointers but do away with a prescriptive creator brief.
Great information Lia. Totally agree with your panel highlights -- from the Creator side I would add that after goals have been shared, brands and agencies need to trust Creators with the creative direction and the strategic access point to their audience -- that is, after all, what a Creator is an "expert" in. I would also add that I've a client of mine salvaged a bad-taste product collab when the Creator didn't want to post (she didn't have a great experience with the product). Instead, she pivoted and offered the brand some product consulting on what to fix. It can be a great win-win for a better long-term relationship between brands and Creators.
I love the idea of product consulting! And to your point ditching the creator brief was something people kept bringing up all day long, basically send a few pointers but do away with a prescriptive creator brief.
Fun post today! Two polls in one.
Thanks. Hoping everyone takes the survey so it gives people a good idea of what to focus on in Q1