I think there's an interesting opportunity here for brands to think more like publishers and host open calls for writers and create something like a literary mag or zine that lives both irl and digitally. They can also champion independent writers or even commission or partner with small presses. There's a whole literary world out there to explore and engage in the "fun energy around both writing and reading right now."
I see it similarly to how they hire content creators for other platforms. Just like they activate specialist content creators for TK or IG, the same idea would apply to how they activate writer 'campaigns' on substack.
Love your take! Literally just wrote about this for Pretty Little Marketer and how microblogging is being spotlighted via Substack considering many call it the TikTok for writers. People are craving more content here!
I think there's an interesting opportunity here for brands to think more like publishers and host open calls for writers and create something like a literary mag or zine that lives both irl and digitally. They can also champion independent writers or even commission or partner with small presses. There's a whole literary world out there to explore and engage in the "fun energy around both writing and reading right now."
Love that idea! It does require a degree of trust and creativity — we’ll see which brands can step up to the moment
I see it similarly to how they hire content creators for other platforms. Just like they activate specialist content creators for TK or IG, the same idea would apply to how they activate writer 'campaigns' on substack.
I think the Raya Places x Eddie Huang collab is definitely the best example of this!
oh yes! this piece totally nails the nostalgia/life reflective vibe that thrives on this app https://theplacesreview.com/p/the-places-review
Love your take! Literally just wrote about this for Pretty Little Marketer and how microblogging is being spotlighted via Substack considering many call it the TikTok for writers. People are craving more content here!