4 Comments

I'm curious - what are your thoughts on the removal of Instagram Guides? I personally find that attention spans are getting shorter on social media and everyone is saving individual 3-7 second Reel videos so they can curate their own trip. Guides are helpful, but there is a certain level of wanting control over your own trip itinerary that felt like this was poised to fail. Let me know what you think!

Expand full comment
author

I'm disappointed because I liked the curation element of it. Being able to save and share things in categories and then share that with others. It worked well for certain types of brands and creators. I guess that was the point with Collaborative Collections they rolled out earlier this year. But I really like the UI of Guides.

Expand full comment

Makes sense. I admittedly didn’t know it existed or how to create one, but looking back at the debut articles now and seeing the design, I can see why you liked it. Sorry to see it go!

Expand full comment
author

Yeah it never got promoted so I think very few people had any idea they existed!

Expand full comment