Love this take on how creators are influencing major media like TV in ways something like a late night show interview never could. Creators are absolutely going to continue dominating marketing as a whole, think about the saturation of influencers at NYFW the last few years compared to 5 years ago. We could argue that creators have the most engaged audiences (vs. a more passive audience on something like TV) and finally those 'traditional gatekeepers' are taking notice, however, they still somehow value a Super Bowl budget more than a creator budget in most cases...
Oooo loved the case study for the Cayman Islands bach party🎊🇰🇾
Good learnings for creators and marketers!
Love this take on how creators are influencing major media like TV in ways something like a late night show interview never could. Creators are absolutely going to continue dominating marketing as a whole, think about the saturation of influencers at NYFW the last few years compared to 5 years ago. We could argue that creators have the most engaged audiences (vs. a more passive audience on something like TV) and finally those 'traditional gatekeepers' are taking notice, however, they still somehow value a Super Bowl budget more than a creator budget in most cases...
Yep, TV is still considered the holy grail by many and those Super Bowl budgets are hard to fathom when creators can be just as if not more effective