My second favorite quote from PepsiCo's James Clarke around content marketing - if a brand spending an estimated $3.5B on marketing is doing this, why aren't we all?!
“We're really trying to move away from this world where we're singularly focused on push based advertising and disrupting consumer experiences. We're trying to be a bit more authentic, a bit more natural and leading with content that’s more additive to the consumer experience, versus just seeking solely to interrupt it, as was the case typically with advertisers in the past.”
My second favorite quote from PepsiCo's James Clarke around content marketing - if a brand spending an estimated $3.5B on marketing is doing this, why aren't we all?!
“We're really trying to move away from this world where we're singularly focused on push based advertising and disrupting consumer experiences. We're trying to be a bit more authentic, a bit more natural and leading with content that’s more additive to the consumer experience, versus just seeking solely to interrupt it, as was the case typically with advertisers in the past.”