What is ICYMI?
ICYMI (In Case You Missed It) helps you keep track of weekly platform updates, brand social and creator marketing news, and audience insights.
What subscribers have said:
Laura: “Because it gives me all the news I need to know, and juicy stats/quotes I can pull easily for my decks. You're the best!”
Lacey: “I'm a Marketing Director for a very small nonprofit comms team in a world where SM processes and features change daily, ICYMI adds value to my day by saving me time (changes/trends/tools recap). Great resources!”
Allison: “you put out a ton of valuable info!”
Carrie: “amazing resource, amazing insights, amazing work!!”
✨ If you decide to upgrade to paid ✨
Every month you get at least two bonus newsletters with added insights!
You are invited to join the ICYMI Slack channel. Come join the conversation! We share resources and have frequent chats!
You also get access to a Google Drive which includes industry reports and resources.
Here are examples of some of my top posts:
Who am I?
I worked in media and tech before becoming a consultant on speed dial for Fortune 500 companies, providing insights on social, creators and content marketing . I write this marketing newsletter for 37K+ industry pros 💌; teach Social and Influencer Marketing at UCLA Extension; and am a LinkedIn Top Voice.
Bonus: Buffer included ICYMI as one of their Best Marketing Newsletters of 2023, 2024 and 2025; Business Insider named me as a Top Creator Economy Expert to Know; and I rank as one of Google’s top results as Creator Economy Expert — so you’re in good company!
