What is ICYMI?

ICYMI (In Case You Missed It) helps you keep track of platforms updates, creator marketing trends, and audience insights. It’s short n’ sweet because nobody has time to waste!

Here’s what subscribers said about my recent 2025 SXSW recap:

“Lia Haberman saves you 6 days of your life, $5000, a sore throat, and hours of small talk. If you paid someone to go to Austin so you didn't have to, you wouldn't get a briefing as valuable as this.” -Entertainment Attorney Michael Glazer

“This recap is a triumph Lia Haberman. You have a unique ability to listen and capture the most valuable insights.” -Creator Vision Founder Jamie Gutfreund

“Legit the best conference recap I’ve ever seen right here.” -Social Strategist Vincent Orleck

✨ If you decide to upgrade to paid ✨

• Every month you get at least two bonus newsletters with added insights!

• You are invited to join the ICYMI Slack channel. Come join the conversation! We share resources and have frequent chats!

• You also get access to a Google Drive which includes industry reports and resources.

Here are examples of some of my top posts:

• 🤓 5 Things to Focus On In 2025

• 🙃 Social Media’s Batshit Weekend

• 👣 Tracking Gen Z's Influence

• 📲 Is Meta Verified Still Worth It?

• 🙏🏻 How to Apologize in Influencer

• 👻 You're "Sleeping on Snapchat"

• 👀 Instagram's New App Could Be Here By June

• 💌 How I Grew This Newsletter to 10K+ Subscribers

Who am I?

I worked in media and tech before becoming a consultant on speed dial for Fortune 500 brands. I write this marketing newsletter for 32K+ industry pros 💌; teach Social and Influencer Marketing at UCLA Extension; and am a LinkedIn Top Voice.

Bonus: Buffer included ICYMI as one of their Best Marketing Newsletters of 2023, 2024 and 2025; Business Insider named me as a Top Creator Economy Expert to Know; and I rank as one of Google’s top results as Creator Economy Expert — so you’re in good company!