What’s this all about?

Your master’s degree in social media.

I created ICYMI (In Case You Missed It) as resource for my students at UCLA Extension — aspiring creators and marketers — who wanted a way to keep track of social news; platforms updates; industry trends and insights after my course was over. And then I opened it up to clients, colleagues and you.

Every week’s like a mini-marketing review, minus the term papers.

Bonus: Buffer included ICYMI as one of their Best Marketing Newsletters of 2023 and Insider named me as a Top Creator Economy Expert to Know, so you’re in good company!

✨ If you decide to upgrade to paid ✨

  • you are invited to join the ICYMI Slack channel. Come join the conversation! We share resources and have frequent chats!

  • You also get access to a Google Drive which includes industry reports and resources.

Here are some of my top posts from the past you can check out:

Who am I?

I’m a CMO, brand advisor and adjunct instructor at UCLA Extension teaching social media marketing and influencer marketing. I’ve been quoted by NPR’s Planet Money, Business Insider, The Washington Post, Wired, Fast Company, Marketing Brew, Ad Age, The Information, and more.

Who’s this for?

This newsletter is geared toward independent creators, influencers, solo-preneurs, and social media managers without big teams to support them. But the information and insights are relevant to anyone working online who needs a down-to-earth recap of what's happening on social.

ICYMI’s Impact:

This is one of my favorite notes I received from a social media platform employee describing how ICYMI has helped them at work:

“I've been following your Instagram and receiving your newsletters for quite a bit, and just wanted to reach out and let you know that I *love* and greatly value the perspectives you offer on the creator economy. In my most recent role at [redacted], I was largely focused on amplifying creator voices in paid and editorial opportunities, and your insights, opinions and feedback on social platforms' approaches and features often educated my own strategy and actions around creator engagement.”

More Reviews:

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Lia Haberman 

Knowledge is power. I recap news and trends to help creators, influencers and marketers make better business decisions. CMO. External Mentor. Advisor. Educator.