Brand Playbook

ICYMI: How e.l.f. Beauty Pulled Off the Most Extra PR Drop Ever

Jun 2 •

ICYMI: How Offball hosted a WhatsApp group chat with LeBron James & friends

And why every brand should have a group chat strategy

May 12 •

ICYMI: Unpacking Rare Beauty's Substack Newsletter Playbook

An interview with MacKenzie Kassab, Rare Beauty's Director of Creative Strategy

Apr 21 •

ICYMI: Unpacking Linktree's OOH x Creator Playbook

An interview with Lara Cohen, Linktree's SVP Marketing, Creators & Business Development

Mar 10 •

ICYMI: Unpacking Duolingo's LinkedIn Playbook

An interview with Jocelyn Lai, head of Duo's Talent Brand Marketing team

Feb 18 •

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